Final Fonts Choices

I have finalised my decisions of the fonts I will use on the digipak and magazine ad designs:

Orator Std: I chose to use this to represent the artist's name across the board as it is a very simplistic and blunt font but the use of all capitals and the clarity of the font allows the audience to easily recall and relate it back to the artist's name, hopefully making it memorable. Additionally, it contrasts the album title's text very nicely and both together illustrate a 1990's tone that reflects the album and artist's style well.

Rage Italic: I wanted the album title to mean something, as it does to the artist, and the term 'With Love' is typically used to end a love letter or some other. This gave me the idea to make the title appear as a gift to the target audience, choosing a font that gave off an air of personality and sincerity in the products. So the use of this font worked nicely with the album's overall theme of love and portrayed a lovely tone of intimacy between the artist, the album and the consumer.

I am aware that neither of these fonts were original choices but, after further research and testing into the image design of the product, it was clear to me that it was far more beneficial for the products as it properly reflected the underlining meaning and inspiration of the album: the artist's basic but bold image alongside the deep lyrics within the songs that revolve solely around a personal love.

Initial Ideas for Magazine Advertisement

I have decided upon doing a magazine as part of the ancillary tasks to help promote the music video plus the artist and her album. I have done a substantial amount of research into the different kinds of magazine adverts created and how the artists use it to their advantage, which will be shown through the research phase.

I have chosen to focus upon placing the advertisement on the back of the magazine because, although it is at the back; the amount of space available is enough to get an effective, eye-catching ad that appeals to its target audience and I find that the consumer tends to look at the front and back of the magazine before sifting through the inside so it will be extra useful to merge these two together for successful promotion. I will continue to use the colour scheme but may add one or two colours to add more colour to the image (and keep it linked in with the digipak) although the main colours (blue and black) will be made clear throughout the products. Additionally, I will be using the front cover of the digipak to promote the artist's image and continue the flow of the artist's representation and album.

Initial Ideas for Digipak

I have decided upon doing a digipak as part of my ancillary tasks to help promote the music video I have made and I have done a substantial amount of research into the different kinds of digipaks used and how each artist uses it to their advantage, which will be shown throughout the research phase.

This is the template I will be using for my digipak:

I have chosen a 6 Panel design simply because I am able to do more creatively with it and truly bring out a strong, bold image for the artist. Additionally, this would be beneficial for the artist's genre as it would allow me to create a certain classic, elegant image that fits in alongside the genre's conventions. I plan on keeping to the colour scheme of blue and black but I may add one or two more colours to add more colour into the image as the chosen colours are already dark and the design will need some brighter colours involved to help make the artist stand out. Additionally, I will be planning a photo shoot with the artist to produce a good collection of photos for the design and to illustrate her clearly into the image itself. More will be written individually about this specifically.

The Script: Science and Faith (Analysis)

Front Cover

The image of two hands held in a strong hold is the first indicator of the CD's theme and takes up a substantial amount of space, done this way so that it is instantly noticed and grabs the consumer's immediate attention. The Script is an alternative rock band, not solely focused upon their image but on the quality of their music and how its perceived, so giving no face to the band's name conforms to the conventions of their group's genre. The main text illustrating the band's name and the title of the album is placed directly above the hands; each letter compact together 

Back Cover

Another image of hands is presented that link to the album's design but the touch is far more gentle than the front cover, and this contrast suggests a visual representation of the title 'Science and Faith' in which each image suggesting two separate ideas about faith; the front cover appears more stronger and together (Faith) whereas the back cover indicates a more compassionate tone to the album's aesthetics, having the immense detail on the bone structure of the hand shown emphasising this (Science). 

CD Design

There is a fire-like symbol that portrays a 3D shape that encircles the CD itself; arguably suggesting that its purpose is to create an enigma of the album and its contents, especially when relating it to the title 'Science and Faith' since each topic are, in their own rights, have a sense of mystery themselves. Additionally, this links back to the band's representation as, being an alternative rock band, they rely on an ambiguous image which encourages the audience to think about its concept and how it links in to the album's title.

CD Sleeve

This stands out from the rest particularly due to the band's faces being shown as part of the CD package. The photograph of the ambiguous band, being the first image the consumers see before the music and inside design, portrays a suggestive subversion of the alternative rock band conventions who appear develop their star image in relation to the album's theme. However, the faces of each band member aren't every clear with shadows streaking across vocalist, obscuring half of his face, whilst the other band members are kept further away from the camera's view and look away from the lens. Arguably, it successfully amps up the enigma of the band member's identity by providing the faces and image but obscuring and distancing them away from the target audience.