Above is the visual presentation I gave to my class mates explaining the creative decisions I made regarding my products and how they shaped the final pieces. I followed this up with a questionnaire that gave me feedback for how successful my final pieces were:
Q1. This video's main target was to create a music video fit for both older and younger audiences. Do you believe that I have achieved this? Why?
Q2. What specifically did you like and/or dislike about the video?
Q3. Are there any theories you could apply to my video?
Q4. Did the sudden change in colour at the end have the desired effect for the turnout of the song's tone? Why?
Q5. The significance of this video was to encourage a younger audience to listen to Soul music, a genre overlooked by the present day music industry. Has this been accomplished? Why?
Q6. Do you have any advice about what I could do to sharpen up my product?
Question 1
Overall, I received very positive feedback from my audience regarding the representation of the video to my target audience. Most felt that I had obtained the right level between reaching older and younger audiences; that my artist was young enough to strike intrigue in youthful viewers and the tone of the video alongside the vocals was sophisticated enough to appeal to elderly viewers. I was very pleased to hear this and it has assured me that my method of working towards a target audience is an effective one.
Question 2
The majority of the group admitted to liking the change from black and white to colour as it 'allowed for illustrating growth within the artist and actor' and 'helped form a better idea of how the artist feels throughout the song'. However, one thing they felt I could have done better was a few of the props in the actor's scene as the representation of the love within the song isn't truly represented in the visuals. This was very productive feedback and I completely agreed with the criticism, as I now realise there were different things I could have used to effectively portray these emotions strongly such as use a locket with a photograph inside of the actor's family/loved one rather than use old notes written to her.
Question 3
The overwhelming response for this question was the binary opposites theory where the artist was seen to have been representing strength and love whilst the actor was representing weakness and sadness. This contrast was complimentary to my video especially as the song goes on, seeing as the artist is meant to be encouraging the actor to get up on her own two feet again. Interestingly enough, one person did mention that the enigma theory could be applied as the black and white effect gives an air of mystery to the artist and actor whom are not seen as themselves until the flash of colour brings out their happiness (the first shot of colour is of the artist, whose blue hair is striking against the black background).
Question 4
The group as a whole agreed that the change between black and white to colour gave the desired effect I had been looking for, as they were able to go 'along with the narrative and performance with each the artist and actor and understand the strong emotion within the lyrics'. Additionally, one person particularly liked how this effect managed to link the pair to each other, as though they were the same person and helped lifted each other up. This proved to me that this effect was extremely useful and has encouraged me to confidently play with more visual effects more often in my future work as the outcome may be just as beneficial.
Question 5
I had a mixed response for this question; one half felt that I had been able to securely obtain their attention throughout the video and had peaked their interest of the genre itself through my introduction to the artist whilst the other half weren't too involved with the message behind the lyrics and didn't find the narrative and/or performance engaging enough for a group of their age. This drew me to the conclusion that, although I can encourage the target audience to listen to the genre, I cannot do any more than this. It helps me realise that every generation has a specific musical trend that is typically going to be followed fervently and that introducing a old-fashioned genre would be difficult when the trend is still reigning.
Question 6
A couple of people suggested that I should work on my camera work as there were a few shots (where I had not used a tripod due to flexibility) that were visibly shaky and would have distracted the audience from the overall importance of the clip. Also, some said that my artist had to work on her lip-syncing as there were times where she would fall out of tune and has to play it off. I found this feedback particularly important as it focused more on my skills as an editor, camerawoman and director aside from anything else and I have taken on board what I need to improve on in the future.
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