I have drawn up a questionnaire with 10 questions that a group of 30 people - mixed gender aged 16-30 - will answer. Below is the list of 8 quantitative and 2 qualitative questions I have asked to gain a better knowledge on the audience and their preferences/expectations.
Q1. How often do you watch music videos? (Quantitative)
Q2. What genre of music do you usually listen to? (Quantitative)
Q3. What do you enjoy most in a music video? (Quantitative)
Q4. Do you think music video's boost the song's success? (Quantitative)
Q5. Do you think that the music video should reflect the lyrics? (Quantitative)
Q6. What do you believe it takes to make a music video successful? (Qualitative)
Q7. Would you prefer a music video that conforms to a basic, typical style; is controversial in any way or portrays something raw with emotion? Why? (Quantitative)
Q8. What do you expect from a narrative in a music video? (Qualitative)
Q9. Do you prefer a music video that focuses on the artist or on the visuals and/or underlining meaning? Why? (Quantitative)
Q10. When do you think it is appropriate to use a dance routine? (Quantitative)
By handing these out to a wider variety of people, I am able to gain a better knowledge on who my target audience can be and what I can do to make my music video interesting and eye-catching to them. I hope to pass these around within the next couple of days and upload the results soon after so I can begin on my further research.
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