Music videos are dramatically changing with the times depending on what becomes popular and trying to better its quality and quantity to attract as big of an audience as possible. The vision of music videos were completely different in the 1970's than they were in the 1990's as technology developed and the idea of extravagant music videos became popular.
Let It Be - The Beatles (1970)
Thriller - Michael Jackson (1983)
Bedtime Story - Madonna (1995)
This Love - Maroon 5 (2004)
Roar - Katy Perry (2013)
The Beatles Let It Be (1970) was made right at the beginning of music video history where image and narrative weren't in the picture and live performances were the main focus for the audience. At this point in time, it wasn't made with with the idea of a music video in mind but to have the band be filmed playing their songs live and have it be shared on popular shows (the internet having not been around and MTV not been founded). Reading up on the performance, it wasn't considered to be a music video but a film performance instead where they would sing live from the studio which would be more intimate for their audience.
Michael Jackson's Thriller (1983) was MTV's first music video to be premiered worldwide and is known as the most influential music video of all time, showing the mixture of a film narrative and music. The video is a total of 13 minutes long; full to the brim of a narrative, costumes, props, a dance routine, etc. this video was a massive project to complete but it was a pivotal point in the music industry as it lead to other artists following in the similar footsteps as Michael Jackson.
Madonna's Bedtime Story (1995) is a video made during the time where music videos became expected from musicians and directors began to experiment further into how they could make the videos more interesting i.e. this video was very special effects based and is heavy with props and costume so it is eye-catching to the audience. Additionally, the artist doesn't do too much in front of the scene expect mimic the lyrics and show off the costumes, effects, make-up, etc.
Maroon 5's This Love (2004) was made during the time where amateur directors took advantage of music videos and use them as a portfolio of their work as a way of breaking into the film business. This is shown through the narrative being very similar to that of a film scene and clothing the artist's are wearing are very casual and are typically relatable to the artist's age and style. This eventually became somewhat of a popular demand for the videos to be directed by film-makers as it allowed music videos to take on a whole new meaning of portraying the song in a movie-like way.
Katy Perry's Roar (2013) portrays the most modern of music videos, a whole narrative built and created with its surroundings and meaning i.e. the jungle representing the wild-like society she faces at every turn and her transformation symbolising her growth throughout the video and to emphasise her new-found strength against the dangers. Imagery has become very significant when creating music videos, artists (typically from the Pop, Hip Hop genre) wanting to portray their emotions and/or the meaning of the song through the imagery far more strongly than previously done.
Let It Be - The Beatles (1970)
Thriller - Michael Jackson (1983)
Bedtime Story - Madonna (1995)
This Love - Maroon 5 (2004)
Roar - Katy Perry (2013)
The Beatles Let It Be (1970) was made right at the beginning of music video history where image and narrative weren't in the picture and live performances were the main focus for the audience. At this point in time, it wasn't made with with the idea of a music video in mind but to have the band be filmed playing their songs live and have it be shared on popular shows (the internet having not been around and MTV not been founded). Reading up on the performance, it wasn't considered to be a music video but a film performance instead where they would sing live from the studio which would be more intimate for their audience.
Michael Jackson's Thriller (1983) was MTV's first music video to be premiered worldwide and is known as the most influential music video of all time, showing the mixture of a film narrative and music. The video is a total of 13 minutes long; full to the brim of a narrative, costumes, props, a dance routine, etc. this video was a massive project to complete but it was a pivotal point in the music industry as it lead to other artists following in the similar footsteps as Michael Jackson.
Madonna's Bedtime Story (1995) is a video made during the time where music videos became expected from musicians and directors began to experiment further into how they could make the videos more interesting i.e. this video was very special effects based and is heavy with props and costume so it is eye-catching to the audience. Additionally, the artist doesn't do too much in front of the scene expect mimic the lyrics and show off the costumes, effects, make-up, etc.
Maroon 5's This Love (2004) was made during the time where amateur directors took advantage of music videos and use them as a portfolio of their work as a way of breaking into the film business. This is shown through the narrative being very similar to that of a film scene and clothing the artist's are wearing are very casual and are typically relatable to the artist's age and style. This eventually became somewhat of a popular demand for the videos to be directed by film-makers as it allowed music videos to take on a whole new meaning of portraying the song in a movie-like way.
Katy Perry's Roar (2013) portrays the most modern of music videos, a whole narrative built and created with its surroundings and meaning i.e. the jungle representing the wild-like society she faces at every turn and her transformation symbolising her growth throughout the video and to emphasise her new-found strength against the dangers. Imagery has become very significant when creating music videos, artists (typically from the Pop, Hip Hop genre) wanting to portray their emotions and/or the meaning of the song through the imagery far more strongly than previously done.
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