Creation of the Logo

So this is a step-by-step guide of how I created the logo for my artist and why I made certain decisions with font style, colour, positioning, etc.

I first started off with the artist's name in order to get an idea with what went best with what. I also wanted to test out all the fonts to help me decide what looked good for the song's style and how I wanted it to be presented to the target audience. This is what I came up with:

It is the font Niagara Engraved and I felt that it truly suited the genre and song's style well as it has this old-fashioned 80's tone to it that is both simple but rather elegant. It isn't positioned in a very unique manner because I don't want the logo to be all over the place so by placing the text straight and facing the audience directly, it'll appeal more especially since the font is not typically of this era musically. Having only done this text, I've kept the colour black as I wasn't sure how the rest of the logo would turn out.

I then moved onto getting the name of the song linked in with the artist. This I found a little tricky as I wanted to be really artistic with how I presented the name but I eventually just opted for something quick and easy but catches the eye of the audience because it contrasts so efficiently with the font and colour of the artist. This is what I came up with:

It is the font Rage Italic and it is such a great font that went side-by-side the previous font immaculately. It provides this very personal touch to the song, almost as if done by the artist herself, that it will automatically invoke the audience's attention and perhaps encourages them to watch the music video. Although I went for the colour blue, it is fairly dark (keeping true to my colour palette) because it matches with the on screen artist's costume style and will encourage a continuous flow for the rest of my work i.e. the magazine and CD covers.

Afterwards, I just added another small text using the Copperplate Gothic Bold font in the colour red stating that the video was coming soon and its date as that is necessary for an announcement of a single. Here is the update below:

Although I feel as though it isn't finished, there isn't much more I can do without making it looked crowded so I'll add to it as I go along with the process.