A storyboard will follow this at a later stage but here is a draft for how I envision a basic beginning, middle and ending (on the basis of the lyrics) of the music video to play out. For the music video, I felt that producing a transitional piece would compliment and amplify the song brilliantly, the tempo building and building as the song goes on to emphasis the strength and passion in the artist.
Beginning: "You called me out ... with love."
Medium long shot that slowly zooms out, artist stood directly in the middle of shot staring into the lens; medium close up to big close up in a swift cut and at different angles, main actor sat on bed just staring into space; return to same shot of artist whom then begins to sing; similar shots continue (undecided yet) until the chorus; panning shots of artist begin here and cuts begin to speed up. --- I chose these certain shots because I felt that such a powerful song needs to have raw shots with close ups and medium close ups of the people involved so that all the focus is on their emotions and the song itself. Additionally, it links back to my research here where I mentioned providing an alternative to controversy and it fits in very nicely with the chosen song.
Middle: "Your tongue won't tie ... with love."
Return to the artist as tone slows down once more, a medium shot used to get a larger amount of her body and, therefore, her body language as she begins to put more passion into the song; there are many cuts between the performance, the main narrative and the flashback narrative in an attempt to provoke an emotional response from the artist to the audience - most of the artist shots will be medium long shots and close ups with panning and zoom shots whilst the narrative shots will be close ups, medium shots and perhaps a couple of long shots to show her surroundings --- I chose these certain shots because the build up of the song provides a build up of the visuals and, by involving intimate shots of the actors and artist, it correctly portrays the emotions within the lyrics. Again, looking back at my research; it specifically says that the audience wants a link between the song's lyrics and the visuals of the video so this will achieve a good start in terms of interest in the video itself.
Addition to Middle: "When I'm down ... always there."
Fast cuts are very significant within this part of the song as I envision quick jumps between all three narratives to match alongside the ever-increasing tone of the song; long shots, medium shots, medium 2 shots, close ups and extreme close ups involved within these cuts to maximize the realism of the scenes --- I chose these certain shots because I wanted this video to be transitional and, by having these jump cuts between the narratives match the melody, it would prove to be certainly something more powerful than the previous verses. Additionally, it would allow all three narratives to come together and morph into this one emotion: happiness.
End: "When I'm down ... with love."
This is where the melody completely drops and the the shots become longer as I want the focus to be on the artist's vocals specifically here (they sound particularly phenomenal here so I want them to be noticed); I want the video to end with a medium shot of the artist smiling at the lens and a medium (long?) shot of the main actor leaving her home smiling --- I chose these certain shots because the melody appears more lighter than the beginning and the contrast between the two is quite settling for the audience, I believe, as a happy ending for both the actor and the artist.
Overall, the music video will change according to the tone and feel of the song so that the audience will feel the exact wave of emotions as the artist does when singing, which is particularly important for a transitional video. In terms of editing, it will be a lot to do due to the constant change in tone but the end result will amplify the song in such a way that the audience will, hopefully, find the genre more intriguing and be a wonderful comeback for the those of an older generation.
I found that Uses and Gratifications complimented my video well and I wanted to apply Katz and Blumler's theory to the vision of my music video's final production. Keeping to terms with the genre characteristics, personal identity is significant to portraying a Soul singer's emotions and keeping a clean cut front for their audience. This use of Personal Identity links in with the idea of reinforcing the artist's values and produces an insight into the artist's private life, something her audience would be interested in and perhaps appreciate as they may be able to connect with her emotionally through the song.
Middle: "Your tongue won't tie ... with love."
Return to the artist as tone slows down once more, a medium shot used to get a larger amount of her body and, therefore, her body language as she begins to put more passion into the song; there are many cuts between the performance, the main narrative and the flashback narrative in an attempt to provoke an emotional response from the artist to the audience - most of the artist shots will be medium long shots and close ups with panning and zoom shots whilst the narrative shots will be close ups, medium shots and perhaps a couple of long shots to show her surroundings --- I chose these certain shots because the build up of the song provides a build up of the visuals and, by involving intimate shots of the actors and artist, it correctly portrays the emotions within the lyrics. Again, looking back at my research; it specifically says that the audience wants a link between the song's lyrics and the visuals of the video so this will achieve a good start in terms of interest in the video itself.
Addition to Middle: "When I'm down ... always there."
Fast cuts are very significant within this part of the song as I envision quick jumps between all three narratives to match alongside the ever-increasing tone of the song; long shots, medium shots, medium 2 shots, close ups and extreme close ups involved within these cuts to maximize the realism of the scenes --- I chose these certain shots because I wanted this video to be transitional and, by having these jump cuts between the narratives match the melody, it would prove to be certainly something more powerful than the previous verses. Additionally, it would allow all three narratives to come together and morph into this one emotion: happiness.
End: "When I'm down ... with love."
This is where the melody completely drops and the the shots become longer as I want the focus to be on the artist's vocals specifically here (they sound particularly phenomenal here so I want them to be noticed); I want the video to end with a medium shot of the artist smiling at the lens and a medium (long?) shot of the main actor leaving her home smiling --- I chose these certain shots because the melody appears more lighter than the beginning and the contrast between the two is quite settling for the audience, I believe, as a happy ending for both the actor and the artist.
Overall, the music video will change according to the tone and feel of the song so that the audience will feel the exact wave of emotions as the artist does when singing, which is particularly important for a transitional video. In terms of editing, it will be a lot to do due to the constant change in tone but the end result will amplify the song in such a way that the audience will, hopefully, find the genre more intriguing and be a wonderful comeback for the those of an older generation.
I found that Uses and Gratifications complimented my video well and I wanted to apply Katz and Blumler's theory to the vision of my music video's final production. Keeping to terms with the genre characteristics, personal identity is significant to portraying a Soul singer's emotions and keeping a clean cut front for their audience. This use of Personal Identity links in with the idea of reinforcing the artist's values and produces an insight into the artist's private life, something her audience would be interested in and perhaps appreciate as they may be able to connect with her emotionally through the song.
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