Whilst I begin editing the music video, I will continue my work on here by beginning my research and planning for the digipak cover and magazine advertisement. Additionally, I will continue to use the same artist whose song inspired my music video as it is more convenient to do so.
For the digipak, I will be looking at analysing the artist's marketing campaign for her most recent release by sifting through the choice of colour, font, her image, etc. and what they suggest about her personality, her style of music within the genre and, ultimately, the brand that is created for her. For the magazine advertisement, I will be looking at analysing the conventions used to promote the artist and her album, its print make and how well it links back into the artist's brand.
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