I have decided upon doing a magazine as part of the ancillary tasks to help promote the music video plus the artist and her album. I have done a substantial amount of research into the different kinds of magazine adverts created and how the artists use it to their advantage, which will be shown through the research phase.
I have chosen to focus upon placing the advertisement on the back of the magazine because, although it is at the back; the amount of space available is enough to get an effective, eye-catching ad that appeals to its target audience and I find that the consumer tends to look at the front and back of the magazine before sifting through the inside so it will be extra useful to merge these two together for successful promotion. I will continue to use the colour scheme but may add one or two colours to add more colour to the image (and keep it linked in with the digipak) although the main colours (blue and black) will be made clear throughout the products. Additionally, I will be using the front cover of the digipak to promote the artist's image and continue the flow of the artist's representation and album.
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