Tuesday, 19 November 2013

The Script: Science and Faith (Analysis)


Front Cover
The image of two hands held in a strong hold is the first indicator of the CD's theme and takes up a substantial amount of space, done this way so that it is instantly noticed and grabs the consumer's immediate attention. The Script is an alternative rock band, not solely focused upon their image but on the quality of their music and how its perceived, so giving no face to the band's name conforms to the conventions of their group's genre. The main text illustrating the band's name and the title of the album is placed directly above the hands; each letter compact together 

Back Cover
Another image of hands is presented that link to the album's design but the touch is far more gentle than the front cover, and this contrast suggests a visual representation of the title 'Science and Faith' in which each image suggesting two separate ideas about faith; the front cover appears more stronger and together (Faith) whereas the back cover indicates a more compassionate tone to the album's aesthetics, having the immense detail on the bone structure of the hand shown emphasising this (Science). 

CD Design
There is a fire-like symbol that portrays a 3D shape that encircles the CD itself; arguably suggesting that its purpose is to create an enigma of the album and its contents, especially when relating it to the title 'Science and Faith' since each topic are, in their own rights, have a sense of mystery themselves. Additionally, this links back to the band's representation as, being an alternative rock band, they rely on an ambiguous image which encourages the audience to think about its concept and how it links in to the album's title.

CD Sleeve
This stands out from the rest particularly due to the band's faces being shown as part of the CD package. The photograph of the ambiguous band, being the first image the consumers see before the music and inside design, portrays a suggestive subversion of the alternative rock band conventions who appear develop their star image in relation to the album's theme. However, the faces of each band member aren't every clear with shadows streaking across vocalist, obscuring half of his face, whilst the other band members are kept further away from the camera's view and look away from the lens. Arguably, it successfully amps up the enigma of the band member's identity by providing the faces and image but obscuring and distancing them away from the target audience.

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