Monday, 18 November 2013

Rihanna: Loud (Digipak Analysis)

Front Cover
The main text revealing the artist's name and the title of the album is placed on the top and bottom in capitals, done specifically so the first thing the target audience see is the most important information needed for the design. This is formally known as the Z layout where the artist's name is presented above, the image is presented in the middle to put a name to a face and the title is presented below. This is a great style to use as its layout forces the audience to look at everything on the cover and follows Goodwin's Principles in keeping the artist's face in full view of the audience. The image works well with the title as it links in with this idea of a 'LOUD' image, the use of the colour red merged with the artist's style reflecting this and encourages the audience to look further into the digipak to find out more. The background for the album cover is the artist herself, linking in to Goodwin's Principles of the record label demands, that mostly focuses upon her bold hairstyle that was perceived as outrageous and eccentric when she adopted it. It's made clear that her hair has impacted a majority of her change in image as the colour red is being made a distinctive colour throughout the scheme of the artist's work and, therefore, emphasises the creative impact a slight change of image has made on her career.

CD Design
This is a little different from the front cover design where the artist is in focus; bold and fierce, whereas this design represents something completely opposite with softer pale colours although still following in with a theme of roses which signify gentility. This links in to the inside design in which holds the CD. The strength of the colours clash quite strongly, perhaps suggesting that Rihanna has following through with this image of gentility and love but on varying different levels: the dark red which she lays upon in a seductive manner has a sensual connotation whereas the lighter shade of the disc suggests innocent love. This portrays an amount of different suggestions to the target audience that illustrate how Rihanna is experimenting with her sound within this album.

Inside Design
This creates a better link between the front cover and the CD design seeing as the bold colours are still strong within the design but the way the artist is portrayed - caressed by the rose bush - is far more romanticised. Looking at the design on its own, it portrays a confliction on the artist's own accord as she is dressed in white (a symbol of purity and innocence) whilst she is passionately resting her hand on the roses; indicating there is a contrast between purity and sexuality in the album. This links in with the title of her album 'LOUD', visually portraying her distress between love/lust and the images are presented loud and clear to the audience.

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